Professional Certificate

Sales Fundamentals

To help you learn to develop strategic sales plans and become an effective salesperson, eRasmussen has created the Sales Fundamentals Professional Certificate, a non-degree, non-credit training course to add new skills to your portfolio.

Staying competitive and confident in today's marketplace is important and to set yourself apart from the rest, you may need skills beyond a degree. 1

Get started in the Sales Fundamentals Professional Certificate

Focus on Skills that Span the Sales Cycle

This Professional Certificate focuses on key business development principles, strategic sales and sales management and consumer relationship management fundamentals. In a changing market, being an effective salesperson is about more than just selling, but honing your skills in traditional, personal and strategic selling to become a well-rounded salesperson. 

When you complete the Sales Fundamentals Professional Certificate, you will have the sharpened skills that employers are looking for, giving you a competitive advantage in the sales landscape—and a new set of competencies, concepts and tools to showcase on your resume. 


Evolve your career

Cultivate in-demand, relevant job skills quickly and increase income potential without an overwhelming investment of time or money.

Well-rounded sales skills

Sharpen critical job skills that span the sales cycle including strategic sales, sales management and consumer relationship management fundamentals.

Upskill your career

Sales manager job postings have increased 13% over the past four years. 2

Build your resume

Showcase your new in-demand and well-rounded sales skills valued by employers. Burning Glass shows that the demand for candidates with business development skills rose 28% from 2013—2017, and this credential focuses on those key areas. 2

Program Elements

What you will learn

  • COURSE 1:

    Strategic Sales and Sales Management

    • Distinguish between traditional, personal and strategic selling
    • Create a strategic sales plan
    • Apply customer service skills before, during and after a sale
    • Describe the key functions of managing a sales force
    • Apply management strategies to a business-to-business (B2B) sales force
    • Select appropriate software platforms for sales management and customer relationship management (CRM)
  • COURSE 2:

    Business Development and Customer Relations

    • Distinguish between the primary purposes of business development and sales
    • Build strategic business-to-business (B2B) relationships to increase profitability
    • Devise tactics to identify new markets for a particular product or service
    • Develop tactics to manage the relationship between a business development representative (BDR) and the sales team
    • Apply the appropriate steps of customer relationship management (CRM) to create competitive advantage
    • Assemble emerging trends in CRM for execution of the most current IT components
A person uses mobile applications to track digital marketing analytics.
Move your career forward with key business development principles.

Show Your Proficiency

Courses can be taken in any order. Each completed course will earn you a badge. Completing them all with qualify you for the Professional Certificate. Both badges and the certificate can be shared on your resume or LinkedIn® 5 to show your proficiency.

Get Started

Why Rasmussen

Affordable and convenient

Engaging content using videos, images and interactive elements emphasize skill mastery; not just theory. Earning a Professional Certificate means quickly realizing the benefits of your new proficiencies with validated skill competencies to showcase on your resume.

  • Career training that’s easy to manage

    • Only $195 per course
    • Free trial allows up to seven days to request a refund
    • Cloud-based and available on your time
    • Six to eight hours is the average completion time per training 3
    • Easily digestible content units (45–90 minutes), including video, images and interactive elements to keep you engaged
    • Saves progress in real time, allowing you to stop and complete later

2 courses

$195 per course

7-day risk-free trial 4

100% online


  • About Enrollment

    About Enrollment

    • When can I register?

      Registration and enrollment are on demand and always available.

    • After enrolling, when will I receive additional program details?

      After payment is processed, it may take a few minutes, but the course will become available on your dashboard. At this time, all coursework will be available to you.

    • Is Financial Aid available?

      No, Financial Aid is not available for Professional Certificates. Some employers, however, reimburse students for professional development. Check with your human resources or professional development team to see if you qualify.

    • What is the refund policy?

      Each course has a free trial of up to seven days after payment. In seven days or fewer, a refund can be requested. No refund is available after eight days or more.

    • Who can enroll?

      eRasmussen Professional Certificate courses are available to individuals seeking professional development in the United States except California.

  • About Access

    About Access

    • How long will I have access to this online course?

      You will have access to each course in which you’re registered for 90 days after the payment date.

    • How long does the program take to complete?

      Individual courses are estimated to take about six to eight hours to complete.

    • Are extensions granted if requested?

      No. Sufficient time to complete coursework has been built into each course of the Professional Certificate. If a course is not finished and a learner wants to re-enroll to complete it, they will have to purchase the course again and restart from the beginning.

    • What are the technical requirements to access online courses?

      A fully functional PC or Mac computer capable of running a Windows virtual machine is required. ChromeBooks, Android devices, tablets and mobile phones are not recommended. An internet downstream connection speed of 2 Mbps or higher is strongly recommended.

      The following web browsers are formally supported and tested:

      • With PCs running Windows OS:

        • Firefox
        • Microsoft Edge
        • Google Chrome
      • With Macs running OS X:

        • Google Chrome
        • Firefox
    • Can course materials be downloaded to save for later use?

      The materials used in this course—including video lessons, quizzes and tests—are copyrighted. They are intended for individual use by registered learner. Unauthorized or illegal use, or attempted unauthorized or illegal use, of these materials may result in a suspension and/or cancellation of the user’s account.

  • About Courses

    About Courses

    • Do courses or Professional Certificates qualify as credits toward a degree?

      No. These are non-credit, non-degree resources intended for professional development. Although courses apply toward Professional Certificates, neither the courses nor the Certificates transfer toward a degree.

    • Do courses or Professional Certificates qualify for Continuing Education Units (CEU)?

      No. These are intended for individual professional development, but do not qualify for CEUs.

    • How many courses are there for the Sales Fundamentals Professional Certificate?

      There are a total of two courses for the Sales Fundamentals Professional Certificate.

    • Can I take just a single course?

      Yes. For each completed course you will receive a badge to show your completion of the course.

    • If I take one or some of the courses now, could I take the remaining courses in the future to complete the Certificates?

      Yes, courses can be completed at any time. For each course you finish, you will receive a course badge. Once you have all the course badges, you will receive the Professional Certificate.

    • Do I need to take the courses in a set order for the Certificates?

      No, you can choose any order in which to complete the courses.

    • Are there prerequisites for this Certificate?

      No, there are no prerequisites for any courses toward Professional Certificates.

Start your free trial today.

You have up to seven days to request a refund from purchase date for each training within a Professional Certificate.

For any questions concerning Professional Certificates, please call 833-725-1353.

Get Started

  1. The content and professional certificates offered under eRasmussen are different from the academic programs offered by Rasmussen College. Professional certificates are intended for the purposes of professional development and training and are not intended to prepare individuals for entry-level employment. They are non-credit, non-accredited, non-licensed and are not intended to transfer to any institution of higher education.

  2. Source: Labor Insight Jobs (Burning Glass Technologies)

  3. Students must complete all work in the assessment within 90 days.

  4. A refund totaling the amount paid for an individual course will be issued to any participant who requests cancellation within 7 calendar days of starting a course. No badge or certificate will be issued for courses where a participant requests a refund, even if the work was completed prior to the 7-day trial timeframe. Payments are made via PayPal and refunds will be issued via PayPal.

  5. LinkedIn is a registered trademark of LinkedIn Corporation.

Simple certificate award icon Simple chart with pen icon Simple money plant icon Simple monitor with up arrow icon Simple stop watch icon Three horizontal bars icon Right-pointing chevron icon icon-chevron-up Squared exclamation mark icon External link icon X icon eRasmussen logo Rasmussen College logo