Professional Certificate

Marketing Communications & Consumer Behavior

The digital economy has rewritten marketing playbooks and the skills you need to reach consumers and businesses are continuously evolving. Specialized skills can add value beyond a degree, allowing you to distinguish yourself in today's competitive marketplace.

To help business and marketing professionals like you more effectively target customers and understand buyer behavior, eRasmussen has created the Marketing Communications & Consumer Behavior Professional Certificate—a non-degree, non-credit training course to add to your portfolio. 1

Get started in the Marketing Communication and Consumer Behavior Professional Certificate today

Break Through the Noise and Reach Your Audience

While the tools that are used to communicate to consumers may be changing, the skills to have your message heard are growing in importance. This Professional Certificate focuses on the skills necessary to develop a clear understanding of the wants of your audience and the need to break through the clutter to reach them.

By taking these courses in the Marketing Communication and Consumer Behavior Certificate, you are enhancing your knowledge in marketing strategy and focusing on understanding what motivates consumers—then applying that knowledge to effectively cater your marketing approach.

Benefits

Evolve your career

Cultivate in-demand, relevant job skills quickly and increase income potential without an overwhelming investment of time or money.

Adapt to a changing market

Sharpen critical skills such as those related to the relationship between marketing communication and brand strategy, developing brand messaging and how to incorporate consumer behavior insights into marketing plans.

Upskill your career

Employers are seeking candidates with consumer behavior skills; evidenced by a 97% increase in job postings asking for these skills from 2013—2017. 2

Build your resume

These credentials represent a validated, specialized skill competency to showcase on your resume, to help gain a competitive edge.

 

Program Elements

What you will learn

  • COURSE 1:

    Marketing Communications

    • Outline the relationship between marketing communication and brand development
    • Explain the components of communicating a brand strategy
    • Develop a brand messaging architecture using strategic questioning.
    • Analyze customer-focused copy that resonates with the brand messaging architecture
    • Map a network of internal and external infuencers who can advocate for the brand messaging strategy
    • Recommend an integrated marketing communication plan to decision makers.
  • COURSE 2:

    Consumer Behavior

    • Evaluate the role consumer behavior plays in marketing
    • Analyze the impact an individual's perception, personality and attitudes have on consumer behavior
    • Analyze the impact that external environmental factors and culture have on consumer behavior.
    • Examine the decision-making process and its influence on consumer behavior
    • Assess company-controlled factors and policies that sway consumer actions
    • Design influential marketing strategy based on consumer behavior insights
    • Learn organic web search, SEO and content marketing for e-commerce, keywords and analytics.

Why Rasmussen

Affordable and convenient

Engaging content using videos, images and interactive elements emphasize skill mastery; not just theory. Earning a Professional Certificate means quickly realizing the benefits of your new proficiencies with validated skill competencies to showcase on your resume.

  • Career training that’s easy to manage

    • Only $195 per course
    • Free trial allows up to seven days to request a refund
    • Cloud-based and available on your time
    • Six to eight hours is the average completion time per training 3
    • Easily digestible content units (45–90 minutes), including video, images and interactive elements to keep you engaged
    • Saves progress in real time, allowing you to stop and complete later

2 courses

$195 per course

7-day risk-free trial 4

100% online

FAQs

  • About Enrollment

    About Enrollment

    • When can I register?

      Registration and enrollment are on demand and always available.

    • After enrolling, when will I receive additional program details?

      After payment is processed, it may take a few minutes, but the course will become available on your dashboard. At this time, all coursework will be available to you.

    • Is Financial Aid available?

      No, Financial Aid is not available for Professional Certificates. Some employers, however, reimburse students for professional development. Check with your human resources or professional development team to see if you qualify.

    • What is the refund policy?

      Each course has a free trial of up to seven days after payment. In seven days or fewer, a refund can be requested. No refund is available after eight days or more.

    • Who can enroll?

      eRasmussen Professional Certificate courses are available to individuals seeking professional development in the United States except California.

  • About Access

    About Access

    • How long will I have access to this online course?

      You will have access to each course in which you’re registered for 90 days after the payment date.

    • How long does the program take to complete?

      Individual courses are estimated to take about six to eight hours to complete.

    • Are extensions granted if requested?

      No. Sufficient time to complete coursework has been built into each course of the Professional Certificate. If a course is not finished and a learner wants to re-enroll to complete it, they will have to purchase the course again and restart from the beginning.

    • What are the technical requirements to access online courses?

      A fully functional PC or Mac computer capable of running a Windows virtual machine is required. ChromeBooks, Android devices, tablets and mobile phones are not recommended. An internet downstream connection speed of 2 Mbps or higher is strongly recommended.

      The following web browsers are formally supported and tested:

      • With PCs running Windows OS:

        • Firefox
        • Microsoft Edge
        • Google Chrome
      • With Macs running OS X:

        • Google Chrome
        • Firefox
    • Can course materials be downloaded to save for later use?

      The materials used in this course—including video lessons, quizzes and tests—are copyrighted. They are intended for individual use by registered learner. Unauthorized or illegal use, or attempted unauthorized or illegal use, of these materials may result in a suspension and/or cancellation of the user’s account.

  • About Courses

    About Courses

    • Do courses or Professional Certificates qualify as credits toward a degree?

      No. These are non-credit, non-degree resources intended for professional development. Although courses apply toward Professional Certificates, neither the courses nor the Certificates transfer toward a degree.

    • Do courses or Professional Certificates qualify for Continuing Education Units (CEU)?

      No. These are intended for individual professional development, but do not qualify for CEUs.

    • How many courses are there for the Marketing Communications and Consumer Behavior Professional Certificate?

      There are a total of two courses for the Marketing Communications and Consumer Behavior Professional Certificate.

    • Can I take just a single course?

      Yes. For each completed course you will receive a badge to show your completion of the course.

    • If I take one or some of the courses now, could I take the remaining courses in the future to complete the Certificates?

      Yes, courses can be completed at any time. For each course you finish, you will receive a course badge. Once you have all the course badges, you will receive the Professional Certificate.

    • Do I need to take the courses in a set order for the Certificates?

      No, you can choose any order in which to complete the courses.

    • Are there prerequisites for this Certificate?

      No, there are no prerequisites for any courses toward Professional Certificates.

Start your free trial today.

You have up to seven days to request a refund from purchase date for each training within a Professional Certificate.

For any questions concerning Professional Certificates, please call 833-725-1353.

Get Started

  1. The content and professional certificates offered under eRasmussen are different from the academic programs offered by Rasmussen College. Professional certificates are intended for the purposes of professional development and training and are not intended to prepare individuals for entry-level employment. They are non-credit, non-accredited, non-licensed and are not intended to transfer to any institution of higher education.

  2. Source: Labor Insight Jobs (Burning Glass Technologies)

  3. Students must complete all work in the assessment within 90 days.

  4. A refund totaling the amount paid for an individual course will be issued to any participant who requests cancellation within 7 calendar days of starting a course. No badge or certificate will be issued for courses where a participant requests a refund, even if the work was completed prior to the 7-day trial timeframe. Payments are made via PayPal and refunds will be issued via PayPal.

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